Oct 11 2006
Great Mobile Metrics
The Silicone Valley Mobile Monday meeting this month was focused on metrics for the Mobile space. Here are the slide decks from presentations by M:Metrics and Telephia.
Some items that I found interesting…
- 89% growth in downloads revenue over the past year, yet downloads are less than 25% of mobile data revenue
- all mobile data areas are growing, but MMS penetration is going gangbusters
- 43% of people aren’t aware that they can download apps to their phone, 44% have no interest in doing so. That leaves only 13% with an interest in buying/using downloaded apps
- 70% of mobile game revenue is concentrated in the top 10 publishers
- preloaded games still represent almost HALF of games played
- porn is sticky (average session time is 3x longer than other video content)
- 9% of pink RAZRs are carried by men, 7% of magenta RAZRs too