Jul 21 2006
Bad design is easy!
From SEOmoz: “Group intelligence is multiplicative when idiots are involved – combining a half-wit with another half-wit does not result in a full-witted person, it results in a quarter-witted person (1/2 x 1/2 = 1/4). Combining a full-witted individual with a half-wit still only yields a half-wit. The more of these “wrong kinds of people” you have involved in the process, the worse things get.”
Smart people can be “idiots” – talking strategy or design without the background or eye. My favorite is execs that think they are user experience experts.