Feb 08 2006
Bones in Motion is Launched!
Wow, so much has been going on. The big news… we publicly launched Bones in Motion and our first product, BiM Active, at Demo 2006 yesterday. We’ve all been working non-stop to pull this off. You can check out the 6 minute video of the presentation. We also announced availability on Sprint and Nextel phones (and another big carrier will be announced very soon).
The bigger news is that we’ve had a fantastic response from the launch at Demo. An AP story highlighted us in an article that was picked up by over 50 papers, including USA Today. The San Jose Mercury News featured us (1 of only 6 companies mentioned and first in the story) in their article. Editors from several major publications are requesting phones to take back from Demo 2006 to use for testing and in-depth articles. We’re hearing from Sprint that no application launch has ever generated this level of inquiry and activity to their PR group (a reflection on ‘Demo’ as a great launch vehicle).
Oh, and I spoke at Mobile Monday the night before the launch (and I’m told that despite sleep deprivation, I was even coherent)!