Nov 14 2005
Emotions, not Facts
Facts don�t change people�s behavior.
Emotion changes people�s behavior.
Stories and irrational impulses are what change behavior. Not facts or bullet points.
…Here�s the challenge, then: figure out how to do the atypical. How to change the interactions that people have with each other. How to change what they talk about in the elevator. How to create an environment where people walk in ready to learn and change and challenge,…