DeepDarkSee

Of all the things we do for our customers, I believe that prompt, quality responses to questions, and speaking with people while they are having problems, will teach us more, and build more loyalty and referrals than almost any other way we spend money. Does full service phone support work for all business models? No. Can any online business afford not to have knowledgeable and responsive email support, and well placed telephone call backs? No.

Thanks for the reminder, Seth: …your call center is probably the single cheapest investment you can make in building your consumer or business to business brand among customers and motivated prospects.

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