Jun 17 2005
How a name defines a product or company?
I was part of a really interesting conversation and brain storm session today on what makes a good name for a product, product family, and company. It took place with a mobile application overlay where a significant distribution channel for the product is the mobile carrier application deck and the product name may be all some people see, followed by a sentence or two if they click.
The name as to be explanatory and compelling (and hopefully ‘cool’) all at the same time. Maybe share some ‘name space’ with related products from the same company, and maybe (but less importantly) with the company name as well. Better do this well!
And tonight I stumbled on the study referenced in the blog post below. A good read if you’re into this topic.
Lying with a name:
Karl and Andrew pointed me to this study less than five minutes apart, so it must be good. How to tell a story with your name: Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names – Knowledge@Wharton.