DeepDarkSee

From a broader post by Seth Godin

Somewhere along the way, people were sold that marketing [equals] advertising. Somewhere along the way, people were trained that marketers are liars (oops). And now we wonder why people are so clueless about what marketing really is. Maybe it’s because marketing has a marketing problem.

Marketing is not about trickery or even insincerity. It’s about spreading ideas that you believe in, sharing ideas you’re passionate about… and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it’s easier to grow the amount of business you do with happy people than it is to find new strangers to accost.

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